Sr. Manager, CRM / Walt Disney Studios
Adia Matthews is a Senior Manager of Customer Relationship Management (CRM) for the Walt Disney Studios. Her team is responsible for launching the Studios’ new loyalty program, Disney Movie Insiders and for creating the acquisitions, retention and rewards strategies to support key performance goals. Prior to joining CRM, she worked in strategic planning for Disney’s in-theater marketing team and managed the launch of key strategic partnerships between the legacy program, Disney Movie Rewards, and the Fandango VIP and Regal Crown Club programs. Adia began her career as an analyst at Morgan Stanley in the Equity Sales and Trading division. She grew up in East Baltimore, MD and earned her bachelor’s degree in American Government from Harvard College and her MBA from Harvard Business School. Her hobbies include modern dance, travel and all things Beyonce.